Do not read into the fact that, almost immediately after Clio Health judging is completed this week, Graham Mills is retiring from the business. “The judging process did not reaffirm my decision to retire,” chuckles […]
If anyone has set the bar for the customer experience of the future, it’s film director Steven Spielberg. In his science fiction film, Minority Report, Spielberg hired futurists from the Massachusetts Institute of Technology to […]
“This was truly an exceptional multichannel campaign, with engaging content on several social media outlets, as well as con-tent tailored to specific audiences on more traditional channels,” said one judge. “This campaign makes the taboo […]
The HealthySexual brand is all about HIV prevention. One judge described the brand’s Tumblr page as witty and informational, and praised the team for really understanding the target demographic. A second adjudicator described the Tumblr […]
The FCB Health network stole the show at the MM&M Awards, winning six gold awards. Its agencies, Area 23 and FCB Health, each won 3 golds. 2e Creative, an independent agency, had a strong showing, […]
This article originally appeared in Advertising Week’s print program.
In health and wellness, the trends, leading indicators and historical knowledge all point to compounding challenges on an already incredibly stressed system. Consider medical errors. According to a Johns Hopkins University study published in The […]
It was kind of terrifying. I’m not shy by any stretch, but when I saw the rather large audience that had gathered in the Digitas Health café, suddenly this idea VivaWomen had to “host a […]