“This was truly an exceptional multichannel campaign, with engaging content on several social media outlets, as well as con-tent tailored to specific audiences on more traditional channels,” said one judge. “This campaign makes the taboo […]
The HealthySexual brand is all about HIV prevention. One judge described the brand’s Tumblr page as witty and informational, and praised the team for really understanding the target demographic. A second adjudicator described the Tumblr […]
The FCB Health network stole the show at the MM&M Awards, winning six gold awards. Its agencies, Area 23 and FCB Health, each won 3 golds. 2e Creative, an independent agency, had a strong showing, […]
This article originally appeared in Advertising Week’s print program.
In health and wellness, the trends, leading indicators and historical knowledge all point to compounding challenges on an already incredibly stressed system. Consider medical errors. According to a Johns Hopkins University study published in The […]
It was kind of terrifying. I’m not shy by any stretch, but when I saw the rather large audience that had gathered in the Digitas Health café, suddenly this idea VivaWomen had to “host a […]