Lions Health, Cannes Lions’ specialist event dedicated to life-changing creativity, has announced that The CDM Group’s Josh Prince will lead its Health & Wellness jury, while Publicis Healthcare’s Alexandra von Plato will head up the Pharma jury.
“We want Lions Health to empower the industry and change people’s mindsets by showcasing global work that has had significant impact as a result of creativity. Josh and Alexandra will know all too well the specific challenges that face the healthcare industry. Their belief in the role that creativity can play, combined with a boundless passion, will be invaluable in defining and recognising the true game changers in this complex arena,” said Terry Savage, Chairman, Lions Festivals.
Adding to this, Josh Prince, who is President of the The CDM Group and will preside over the Health & Wellness category, said, “Creativity is an incredibly powerful health tool. We can’t and shouldn’t underestimate its ability to connect and engage people with things that matter to their health. The industry really needs to consider this. Creativity isn’t an indulgence. . .it’s good for people, good for propelling healthy ideas, and good for business. This year’s Lions Health festival will show why.”
The Pharma Lions will offer additional categories for 2016 including Branded Utilities and Patient to Healthcare Professional Communications. Alexandra von Plato, Group President, North America, Publicis Healthcare, has been appointed as president of the Pharma Lions, about which she says, “For me Lions Health is more than an opportunity to recognise great work, it is at the heart of a global conversation about the power of creativity to improve health and wellness.”
Lions Health is a two day specialist event taking place across18-19 June of the Cannes Lions International Festival of Creativity (18-25 June). Registration to attend Lions Health is open with an early bird rate of €1,250, while entries will be accepted from Thursday 21 January.