Time for more eyelove, and more Jennifer Aniston. Since the Shire disease awareness campaign launched more than a year ago, the eye community told Shire they wanted more Jen. So the pharma obliged, with original […]
The Agency of Now
Author: Digitas Health
Marketers continue to leverage the power of mobile devices, but have learned it’s not all about the apps
When it comes to mobile marketing for branded pharmaceuticals, the future continues to be now. With digital marketing considered to be just marketing, and mobile device usage omnipresent among consumers and HCPs, making campaigns that can […]
4 Ways To Market CAR-T Therapies
Lee Fraser, SVP, Science and Medicine, Digitas Health As a new type of therapy, this requires a very different type of marketing effort. In the typical pharma space we focus on HCPs, patients, and payers […]
TURKEY BOWL X: A DECADE OF TOUCHDOWNS & DONATIONS
As the late November day turned to night, Publicis Health’s Philadelphia-based employees kept their eyes on the forecast, hoping the temperatures wouldn’t drop too low for Monday night football at Franklin Field on the University […]
Digitas Health with Shire plc Produces “in my bag,” a Reality-Based Video Series for eyelove®, Debuting on Facebook and Twitter
Digitas Health, the Publicis-owned connected health agency that created the eye-catching eyelove® campaign for Shire plc (LSE: SHP, NASDAQ: SHPG) last year, is helping the leading global biotechnology company’s Ophthalmics franchise disrupt the traditional pharma […]
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking Away
Do not read into the fact that, almost immediately after Clio Health judging is completed this week, Graham Mills is retiring from the business. “The judging process did not reaffirm my decision to retire,” chuckles […]
GOLD | Multichannel Campaign (Large Product Size) of 2017
“This was truly an exceptional multichannel campaign, with engaging content on several social media outlets, as well as con-tent tailored to specific audiences on more traditional channels,” said one judge. “This campaign makes the taboo […]
GOLD | Use of Social Media of 2017
The HealthySexual brand is all about HIV prevention. One judge described the brand’s Tumblr page as witty and informational, and praised the team for really understanding the target demographic. A second adjudicator described the Tumblr […]
Area 23, 2e Creative, and Digitas Health win big at 2017 MM&M Awards
The FCB Health network stole the show at the MM&M Awards, winning six gold awards. Its agencies, Area 23 and FCB Health, each won 3 golds. 2e Creative, an independent agency, had a strong showing, […]
Connecting With Your Health Care Creative
This article originally appeared in Advertising Week’s print program.