Time for more eyelove, and more Jennifer Aniston. Since the Shire disease awareness campaign launched more than a year ago, the eye community told Shire they wanted more Jen. So the pharma obliged, with original […]

Time for more eyelove, and more Jennifer Aniston. Since the Shire disease awareness campaign launched more than a year ago, the eye community told Shire they wanted more Jen. So the pharma obliged, with original […]
When it comes to mobile marketing for branded pharmaceuticals, the future continues to be now. With digital marketing considered to be just marketing, and mobile device usage omnipresent among consumers and HCPs, making campaigns that can […]
Lee Fraser, SVP, Science and Medicine, Digitas Health As a new type of therapy, this requires a very different type of marketing effort. In the typical pharma space we focus on HCPs, patients, and payers […]
As the late November day turned to night, Publicis Health’s Philadelphia-based employees kept their eyes on the forecast, hoping the temperatures wouldn’t drop too low for Monday night football at Franklin Field on the University […]
Digitas Health, the Publicis-owned connected health agency that created the eye-catching eyelove® campaign for Shire plc (LSE: SHP, NASDAQ: SHPG) last year, is helping the leading global biotechnology company’s Ophthalmics franchise disrupt the traditional pharma […]
Do not read into the fact that, almost immediately after Clio Health judging is completed this week, Graham Mills is retiring from the business. “The judging process did not reaffirm my decision to retire,” chuckles […]
“This was truly an exceptional multichannel campaign, with engaging content on several social media outlets, as well as con-tent tailored to specific audiences on more traditional channels,” said one judge. “This campaign makes the taboo […]
The HealthySexual brand is all about HIV prevention. One judge described the brand’s Tumblr page as witty and informational, and praised the team for really understanding the target demographic. A second adjudicator described the Tumblr […]
The FCB Health network stole the show at the MM&M Awards, winning six gold awards. Its agencies, Area 23 and FCB Health, each won 3 golds. 2e Creative, an independent agency, had a strong showing, […]
This article originally appeared in Advertising Week’s print program.