Side Effects: The New World of Marketing Pharmaceuticals in America – Advertising Week 360 Live from the Nasdaq Studios in Times Square.
“A common list of side effects include…” You can’t watch live television these days without hearing that familiar disclaimer, and yet without it, you can’t sell pharmaceuticals to those who need them. Marketers today have more data about how to reach consumers than ever before, so how does the pharmaceutical industry guarantee that word of the product they’re providing reaches the eyes and ears of those who need it? What challenges do they face, what channels are they using, and, perhaps most importantly, how do they balance the need to market vs. the need to be sensitive to people’s health?
This article originally appeared on Advertising Week