Enhancing Brands, Engaging Patients Brendan Gallagher doesn’t just accept things as they are. He consistently pushes his agency and its clients to reimagine what’s possible in the world of health marketing by remaining at the […]
The Agency of Now
Category: In the Press
Amputee gamer shows off ‘Iron Man arm’
James Young is one of three speakers who will be joining our agency on stage this year at Cannes Lions Health in June. The session is called “Health: Prepare To Meet Your Makers,” and you […]
Creative partners should push pharma clients to tell better stories
As the global pharmaceutical industry deals with growing distrust, its creative partners should push drugmakers to tell a broader story about the therapies they develop and sell. The U.S. market, in particular, is still reeling […]
Can Mobile Apps Provide the Adherence Focus Pharma Needs? Apple Thinks So
One of the biggest challenge pharma marketers face is how to improve patient adherence. Approximately 34% of patients will never fill their first prescription, let alone follow through with a refill. In the age of […]
My Personal Muse
Though it’s been a few years since I’ve heard any fresh thoughts from Joshua Klein, his TED talk on “A thought experiment on the intelligence of crows” from 2008 played a pivotal role in the way I approach engaging […]
theSkimm Reminds: Email Still A Viable Content Delivery, Marketing Tool
theSkimm, which you may know as a wildly popular email newsletter, is actually describing itself these days as an “audience company that will become a multiplatform audience company.” With more than 1.5M active email subscribers […]
CloudMine extends its app developer platform at Vegas show
CloudMine has been “an excellent resource to help our clients manage complex analytics regarding patient care,” Brendan Gallagher, executive vice president for Connected Health Innovation at Digitas Health LifeBrands, told me. “Work communicating with patients, […]
Creating Great Creative
What I look for is a sense of connection and identifying a purpose between the brand and the audience. Today, as brands become bigger than advertising, it’s about feeding a long connection, such as how […]
Publicis’s von Plato Writes New Rx For Health-Care Marketing
While virtually every vertical is well on its way to adopting and integrating digital technologies to transform traditional business models, the majority of health-care industry players are still struggling to embrace innovation and contemporary marketing […]
5 Awesome Things Agencies Can Do Right Now To Stay Relevant
Culture, technology, and services are evolving fast, in exciting, and unexpected ways. That’s putting great pressure on ad agencies to be quicker, sharper, and go deeper to create greater value for brands. So how do […]