theSkimm, which you may know as a wildly popular email newsletter, is actually describing itself these days as an “audience company that will become a multiplatform audience company.” With more than 1.5M active email subscribers […]
The Agency of Now
Category: In the Press
CloudMine extends its app developer platform at Vegas show
CloudMine has been “an excellent resource to help our clients manage complex analytics regarding patient care,” Brendan Gallagher, executive vice president for Connected Health Innovation at Digitas Health LifeBrands, told me. “Work communicating with patients, […]
Creating Great Creative
What I look for is a sense of connection and identifying a purpose between the brand and the audience. Today, as brands become bigger than advertising, it’s about feeding a long connection, such as how […]
Publicis’s von Plato Writes New Rx For Health-Care Marketing
While virtually every vertical is well on its way to adopting and integrating digital technologies to transform traditional business models, the majority of health-care industry players are still struggling to embrace innovation and contemporary marketing […]
5 Awesome Things Agencies Can Do Right Now To Stay Relevant
Culture, technology, and services are evolving fast, in exciting, and unexpected ways. That’s putting great pressure on ad agencies to be quicker, sharper, and go deeper to create greater value for brands. So how do […]
Three Pharma Keys to Social
Let me tell you a little secret. Having just made the transition from a consumer agency to a healthcare agency, I find there’s very little difference between consumer and healthcare. After two decades working at […]
At Work With: Jennifer Durante
MM&M Interviews Jennifer Durante, EVP, Director of Client Services What was your biggest break?Straight out of college I landed a job on the P&G Bounty account. The experience really taught me discipline. What’s the best […]
Meet Ron Varrial, New Member of Social Strategy Team
Digital publishing veteran Ron Varrial brings more than 15 years of experience to the social strategy department at Digitas Health LifeBrands. In the newly created role of Vice President/Director, Managing Editor, Varrial will build and […]
Alexandra von Plato Named Jury President at Cannes Lions Health
Lions Health, Cannes Lions’ specialist event dedicated to life-changing creativity, has announced that The CDM Group’s Josh Prince will lead its Health & Wellness jury, while Publicis Healthcare’s Alexandra von Plato will head up the […]
Brands Can Act Like ‘Dad Saving The Day’
There’s a lovely YouTube video compilation that trended over the holidays, showing dads saving the day. Just as a baby is about to tumble from a sofa, dad prevents the fall. In another segment, a […]