This article originally appeared in Advertising Week’s print program.
Related Posts via Categories
- Inspiring, Supporting, and Sustaining Innovation in Your Organization
- Eyelove, the sequel: Jennifer Aniston reprises her starring role in Shire’s dry eye awareness push
- Marketers continue to leverage the power of mobile devices, but have learned it’s not all about the apps
- 4 Ways To Market CAR-T Therapies
- Are We in a Golden or Gilded Age of Influence?
- Digitas Health with Shire plc Produces “in my bag,” a Reality-Based Video Series for eyelove®, Debuting on Facebook and Twitter
- What Healthcare Needs is a Genius Bar Approach
- GOLD | Multichannel Campaign (Large Product Size) of 2017
- GOLD | Use of Social Media of 2017
- Area 23, 2e Creative, and Digitas Health win big at 2017 MM&M Awards