“The Agency of Now” looks to the future of Connected Health and prepares clients to anticipate and lead the next decade of transformation
MAY 23, 2017, PHILADELPHIA, PA – Founded in 2007 by a bold team of visionary thinkers, Digitas Health has a track record of steering clients out of their comfort zones and building capabilities to transform health marketing. So, on its 10th Anniversary, this Agency of Now: the first global connected-health agency purpose-built for marketing today, is celebrating 10 years of trendspotting and developing innovative solutions that help clients navigate today’s rapidly changing health environment to facilitate better health outcomes.
Leading the way to innovation through “partnerability” – a term the agency has coined to express its commitment to bring new ideas and capabilities to health and wellness companies — Digitas Health has brought the cutting edge-thinking of tech start-ups and venture capitalists to health marketers. The agency is at the forefront of cultivating relationships and partnerships outside the realm of typical agency collaborators by strategically partnering with organizations like Dreamit Ventures, NYC Media Lab, Viva Technology Paris, The JeffDesign at Thomas Jefferson University, Sidney Kimmel Medical College, and others.
Launched this month, Digitas Health is spearheading an exciting new accelerator program, the Digital Health Augmented Reality Startup Bootcamp. This ground-breaking program under the auspices of Publicis Health is in partnership with NYC Media Lab, who will lead the intensive six-week program beginning in June to give graduate student teams a unique opportunity to create innovative health solutions using augmented reality. Five teams will compete for $5,000 in funding and mentoring from agency experts to turn their concepts into a prototype with a plan for a viable augmented reality product that makes a difference in the healthcare industry.
“Our agency invested in connected health before it was popular so we could prepare clients with new ways to engage with healthcare professionals and patients using mobile, social media, and now AI and VR,” explains Matt McNally, President of Digitas Health North America.
Inventiveness, Innovation, Creativity
With a decade of innovation success and a roster of forward-thinking thought leaders, Digitas Health is uniquely positioned at the vanguard of visionary healthcare marketing. Unearthing and monitoring trends from personalization, humanization, big data and technology’s role in the doctor-patient relationship, Digitas Health creates solutions to help the doctors of the future and DIY patients get what they need NOW.
Digitas Health was the first to place pharma ads on Snapchat and the first to launch a fully integrated TV/website/content/social/mobile pharma brand, successfully competing with consumer brands for attention and loyalty. They established the first three therapeutic area communities on Tumblr, pioneering the use of the platform by health and wellness brands to reach teens with Cystic Fibrosis (which earned the 2017 Shorty Brands & Organizations Award for Tumblr Presence), to support those living with relapsing Multiple Sclerosis, and to transform the HIV-prevention conversation to help men and women take control of their sexual health.
This June 7th marks the sixth year the agency has organized mDOT, a proprietary “mobile summit” for clients-only to learn about what’s next in mobile and connected health. The format is motivating, fast-paced and conversational with some of mobile’s most dynamic leaders revealing the next evolution in health innovation.
“Digitas Health has transcended the regulatory environment to create meaningful, creative connections with patient communities,” said McNally, who started with the agency Day One and is credited with reinventing media from simply a planning and buying space to a strategic function. “As we move into our second decade, we’re delighted to be working with brand innovators who are as excited as we are to develop the next expression of ‘helping not selling.’”
About Digitas Health
Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
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