John Mangano has been named Senior Vice President, Strategy and Analytics at Digitas Health – the Agency of Now: the first global connected-health agency, purpose built for marketing today. Mangano brings two decades of marketing decision science innovation to help clients translate complex data into insights about how communications impact people, patients and health outcomes.
Mangano joins Digitas Health from comScore, Inc., a cross-platform measurement company appraising audiences, brands and consumer behavior, where he led teams of pharma and healthcare online marketing experts and research specialists. He has advised hospitals, pharma brands, federal and state health agencies and universities to create successful engagement strategies and analytics paradigms, quantify the ‘digital patient,’ maximize the benefits of the internet, and quantify the effect of their media campaigns on patients, healthcare providers and health outcomes.
Mangano also has held innovation leadership roles at AOL Inc., AT&T Wireless and MCI Inc. He has Masters in Business Administration from the Thunderbird School of Global Management and a Bachelor of Science degree from the University of Florida.
“John Mangano is iconic in the industry as a key innovator through his pioneering ways to quantify how patients and healthcare providers use and are influenced by media and marketing,” said Matt McNally, President of Digitas Health North America. “We are confident that John will strengthen the Digitas Health Strategy and Analytics practice to deliver transformational tools and insights that will enable clients to understand, embrace and capitalize on the intersection of technology and the consumer movement in healthcare.”
About Digitas Health
Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.