Geoff McCleary at Mobile World Congress 2016

Geoff McCleary, SVP of Mobile Strategy, is speaking at Mobile World Congress in Barcelona this week. He is participating in a panel, “Motivating Behavioral Change through Mobile Technology,” with four other prominent speakers:

  • Joan Cornet, Director of mHealth Competence Centre, Mobile World Capital Barcelona
  • Antoni Gual, Director of the Addictions Unit, Hospital Clinic of Barcelona
  • Jim Rattray, Exec Vice President, Bennett Group
  • Ross Taylor, Digitas Health Innovation and Social Media, Publicis Healthcare Social

Changing behavior plays a major role in fostering and promoting healthy lifestyles. Mobile technologies can help to improve behavior change leading to prevention and well-being. This seminar gives an overview of existing theories, methods, and evidence from experts in the field on how to achieve population behavior change.

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized by the GSMA, and held in Barcelona, Spain, the Mobile World Capital.

With over 94,000 attendees, the event is a world-class exhibition, award-winning conference program, and outstanding networking opportunity. In short: if you’re in mobile, or an industry that supports mobile, or are looking to make contacts in the mobile industry, MWC is the place to be.

You can learn more about Mobile World Congress here.