We’ve been hugging it out for five years – but this year, we’re really hugging like we mean it, and it’s for all sorts of good causes.
Instead of just nominating a favorite charity or non-profit to be awarded this year’s donation, Digitas Health LifeBrands employees are taking creative action for the issues they care about by posting photos or videos of their best hugs on Facebook.com/LifeBrandsGroupHug. Bear hugs, bro hugs, tree hugs, cutie-pie hugs, squeeze-so-hard-your-eyes-are-popping hugs – from the hilarious to heartwarming, DHLB huggers will tell why their charity rocks and @tag the organization so you can “like” it, too.
Once entries are posted, everyone can vote for their faves so don’t be afraid to share and shamelessly lobby all of your friends, neighbors and followers…because, of course, the more likes/shares/votes, the better. (But no bots, please.) The most liked hugs will get cold hard cash to donate to their charity (as well as earn the title of “hugger extraordinaire”) so share it, like it and spread the word.
Last year, four amazing organizations were rewarded with donations, and awareness was raised for dozens of others. What’s huggier than that?