Information Is Not Motivation

“Heroes of Mobile Assemble” was the theme of this year’s m.2016 — an engaging day of conversation and exploration of ‘what’s possible’ in mobile health innovation hosted by Digitas Health LifeBrands at Google’s NYC headquarters.

And the Heroes delivered! Presentations, one-on-one “fireside chats” and panel discussions with some of mobile’s most forward-thinking leaders – including Under Armour, Dreamit, Sproutel, Starwood Hotels and Resorts, Cornell Tech NYC, Dell, The New York Times and more – revealed how to de-risk innovation, defeat corporate gravity, use mobile to attract and engage consumers to care about their health, and reshape the boundaries of design, experience and behavior.

“Motivation is a job for marketers,” explained Alexandra von Plato, Group President, Publicis Health. “It’s not a tech or info problem. Information is not motivation. The data didn’t come first. Motivation is a problem solved by marketing.”

“Brands give you a reward; they can be your coach, mentor, teacher, facilitator,” noted Warren Kay, Vice President of Advertising for Under Armour.

Fadesola Adetsoye, Global Healthcare Solutions for Dell, was pleased with what she was hearing from leaders in other industries, particularly Sam Dolnick, Virtual Reality Evangelist at the New York Times, and Alyssa Waxenberg, VP Starwood Hotels and Resorts’ Vice President of Mobile. “We’re getting ideas here on how to tackle our challenges and overcome hurdles we all face.”

“We may have started out clunky [in mHealth] but we’re getting smarter,” echoed Deborah Estrin of Cornell Tech NYC and Co-Founder of Open mHealth, who participated in a panel discussion with Warren, Fadesola and Steve Barsh, Chief Innovation Officer at Dreamit. “The important thing is, we’re doing this as a community, and events like m.2016 give us opportunities to engage with people already building in the space.”