Annie Heckenberger became an early champion of social media, recognizing its value to build communities and deliver brand messaging to the healthcare sector. She is a respected leader who has expanded the use and acceptance of social media for brand activation in this regulated and complex industry. At Digitas Health, Annie helps brands creatively and strategically connect with audiences through existing and emerging channels, both on- and offline. Annie and her team create new ways for people to take charge of their health via their mobile devices and on social media channels with comprehensive and personalized programs that help patients in the moments when they need it most.
Annie has a strong interest in disease prevention and improving women’s health, and she is always thinking about how a brand can connect with people in significant ways. She believes there is a huge opportunity for healthcare brands “to be hero to patients who need one.” Annie says the healthcare brands that facilitate connections – investing in treatment experience to help streamline connected health and leading communities of purpose that will help shape how people get better care – will be the winners. She urges pharma companies on International Women’s Day to #BeBoldForChange — to fight complacency and be brave for advancement with connected health in a way that helps people toward more positive outcomes.
“International Women’s Day is a moment for us to pause, look around, and be sure that we have the foundation and the platform to hold the women coming behind us,” Annie notes. “They need to be educated, they need to be nurtured, and their voices need to be heard, so that they have every opportunity to serve up greatness in whatever they choose to do.”