Wharton’s Healthcare MBA is recognized as one of the world’s top healthcare management programs. Each year during pre-term orientation, the incoming students get to meet industry leaders for a Q&A and networking opportunity. This year’s pre-term included entrepreneurs, VCs, payors, pharma, publishers, hospital and health services, and . . . Digitas Health LifeBrands.
Last week, Brendan Gallagher, Geoff McCleary, Tim Pantello and I spoke with the students about the role of a healthcare agency, skills of a modern marketer, and innovations in health information, and shared some insights into the mobile patient and practitioner.It was a great opportunity to inspire future leaders (and clients) about the work we do to service the needs of our customers and the people who need better information for better health.
Students in the prestigious program are required to have worked a minimum of two years in the health field prior to acceptance. All four of us felt the class had incredible insight, passion and curiosity. This also opens the door to opportunities to mentor and build relationships between one of the best health-focused MBA programs in the world and the best health-focused agency in the world.
A fine example of Helping, Not Selling.
– Richard P. Schwartz, SVP, Global Marketing and Digital Health Partnerships