Leading agency named Dreamit’s first branding and marketing partner, with an eye toward boosting success of Dreamit entrepreneurs
Digitas Health LifeBrands, the leading digital-at-the-core agency for the new era of healthcare marketing, and Dreamit, a Forbes-ranked top 10 global accelerator, today formalized a strategic partnership aimed at driving business velocity and innovation in the healthcare sector. By collaborating with Dreamit, Digitas Health is joining a select group of healthcare heavyweights that comprise Dreamit’s First Customer Network, including Penn Medicine, Independence Blue Cross, Becton Dickinson, Merck and Xerox Healthcare.
This relationship formalizes a way for Digitas Health to help high-potential startups accepted to Dreamit’s healthcare industry vertical, with branding efforts needed to more effectively enter the market. It will also open doors for Dreamit Health startups to access some of the agency’s large corporate partners, while providing the agency with access to fast-moving innovators.
Having the capability to better articulate their brand stories will help these forward-thinking companies improve their prospects for raising additional capital, and increases their chances for success. In the new partnership, Digitas Health will be integral in helping Dreamit’s later-stage start-ups improve how their brands resonate within the industry with their intended consumers and healthcare professional customers. Executives and teams throughout Digitas Health will provide startups with insights on positioning themselves with health and wellness customers, work with them to define and refine their brand identities, and help them further develop their marketing plans.
Through an on-site Customer Immersion event, Dreamit startups will gain critical commercial feedback as they de-risk their business and products. Digitas Health also will look for opportunities to introduce Dreamit entrepreneurs to some of its clients. As this announcement is made, some of the agency’s clients have already begun exploring pilot projects with Dreamit companies.
“Partnerability is the new capability for marketers,” said Richard Schwartz, Senior Vice President, Marketing and Connected Health Partnerships, Digitas Health LifeBrands. “This is an ideal way for us to bring the right innovators to the right manufacturers in the earlier stages, as well as to meet our future partners and customers.”
Throughout the Dreamit Health program, entrepreneurs will also have in-depth meetings with Digitas Health’s Connected Health Innovations Group to develop their strategies and capabilities in areas such as mobile strategy, social content marketing and community management.
“Storytelling and branding are hugely important when it comes to signing on partners and getting new investment, but too often startups don’t have the resources and expertise to do it well,” said Avi Savar, Chief Executive Officer for Dreamit. “We are thrilled to be working with Digitas Health to benefit from their health marketing leadership and innovation, as well as the wide array of healthcare and pharmaceutical brands they are able to reach.”
“Collaborating with these innovators enables us to contribute to the future of healthcare, and will ultimately help us improve our effectiveness for our clients,” said Schwartz.