Patients are demanding to be listened to by their doctors. They’re going online and learning about their condition before seeking help. If they’re not listened to, many will walk out the door. Most of good doctors agree with them because they favor better-informed patients.
Now patients want to discuss research progress, clinical trials, and long-term treatment planning. They want to find out about side effects and improving their quality of life.
The question to them must now be “What matters to you?” rather than “What’s the matter?”
Doctors can learn from patient discussions. They get them thinking and offer a challenge to leading-edge treatments. This opens their eyes, broadens their experience and help other patients in the future.
There are many exciting and disruptive technologies being developed that have the potential to transform the lives of patients. So engage with your patients and find out what type of care they would prefer. We’ve found that doctors who involve their patients in the decision making process tend to find quicker and better solutions than those who don’t.
The ThinkDigital14 conference is happening in London today, and will address the important role of the consumer in healthcare.
– June Dawson, Managing Director, Digitas Health LifeBrands London