As EVP of Connected Health Innovation at Digitas Health LifeBrands, Brendan oversees user experience research, information architecture, content strategy, interaction design, and usability work across multiple offices for major pharmaceutical, healthcare, and biotech clients.
Before joining the company in 2005, Brendan worked at the Digitas agency in New York, where he served as interaction design lead on MyLifeMyCard.com for American Express. Other standout clients during his tenure at Digitas included Pfizer, Turner, and The New York Times.
Prior to Digitas, Brendan served as a senior content strategist with Razorfish, where he oversaw all content initiatives and online marketing strategies for Ford Motor Company’s Ford.com.
Brendan’s work with clients ranges from consumer research and opportunity identification through concepting and interaction design to testing and measurement. He provides thought leadership around emerging technologies, social behaviors, media channels, competitive trends, and digital innovation, ensuring we are always designing for “what’s next?” in health.