As EVP of Health Experience Transformation at Digitas Health, Brendan oversees product & service design, social content, technology, and partnerships & alliances capabilities across multiple offices for major pharmaceutical, healthcare, and biotech clients.
Before joining Digitas Health in 2005, Brendan worked at Digitas and Razorfish in New York, where he served as User Experience lead for American Express and Ford. Other standout clients during his tenure there included Pfizer, Turner, and The New York Times. Brendan and his team have spearheaded several groundbreaking initiatives, such as Start90, a mobile app framework that provides a 90-day promise for optimal therapy, which allows for easier medication tracking and co-pay card management. His team launched the largest Facebook community for patients with multiple sclerosis, and a first pharma-branded Tumblr to foster engagement with teens with CF.
Brendan is incredibly passionate about the intersection of marketing, health and technology and the transformation of the healthcare landscape. He has spoken at CES, SXSW, and a host of Healthcare industry conferences. He is a pm360 ELITE Digital Crusader, and is frequently published, having been featured in Advertising Week and the ShareCare Healthmaker Series.