As Executive Creative Director at Digitas Health, Brian is responsible for guiding the creative work of art directors, copywriter’s and interactive designers—overseeing the creation of strategic, cross-channel campaigns for some of the top healthcare companies and health providers around the world. Brian’s collaborative approach keeps the creative product integrated with all parts of the agency including strategy, technology, media, user experience, social platforms, content development and production.
Leveraging his multidisciplinary background of traditional and digital marketing Brian has launched and created award-winning global campaigns for consumers and healthcare providers across all media channels in a wide range of therapeutic areas including oncology, dermatology, HIV, HCV, neuroscience, multiple sclerosis, ophthalmology, anaphylaxis management, diabetes and many more.
Throughout Brian’s award winning career, he has been recognized by advertising professional associations including chairing the Clio Healthcare Awards. He has also contributed content to and has been featured in Creativity, Archive, AdWeek and Ad Age.
Before joining the health and wellness space, Brian led creative efforts as Group Creative Director at Digitas. In this role, he spearheaded the execution and implementation of digital campaigns for global brands and new business initiatives on accounts such as American Express, Nike and Delta. He began his advertising career at Grey New York. There, Brian quickly rouse to become a Creative Director while producing global campaigns for brands such as Starburst, Aquafresh, Captain Morgan, Downy, Pringles & Febreze.
Brian holds a BFA from the School of Visual Arts. He lives on Long Island with his wife, 3 children and 2 bulldogs–English and French. Despite the dogs’ cultural differences, they get along very well.