Craig Douglass

EVP, Executive Creative Director, Philadelphia

With more than 21 years of pharmaceutical marketing experience, few individuals in the industry have dedicated as much time to connecting people to brands and brands to people. Co-founder of the Cadient Group, Craig joined Digitas Health LifeBrands in 2006 and is now serving as the ECD and joint General Manager of the Philadelphia branch.

A passionate advocate for (and oft-time architect of) a new marketing playbook built for our people-centric world, Craig has helped clients like AstraZeneca, Novo Nordisk, Amgen, Pfizer and Gilead find new ways to forge more relevant and meaningful relationships with both physicians and healthcare consumers.

When not helping brands align with the new marketing realities, Craig can be found conducting various forms of research at The Institute for Suburban Living.