As President of Digitas Health North America, Matt leads a purpose-built team of creative and strategic professionals with expertise in advertising and branding, strategic planning, digital media and technology, science and medicine – all focused on connecting healthcare brands with the people who need them.
Matt is a visionary in the media arena, having made his mark in the health and wellness sector. Throughout his career he has re-invented media from simply a planning and buying space to a strategic function with new methods of communication across creative, media and technology. His success creating and building Publicis Health Media (PHM) into the global leader in health and wellness media led to his appointment as Chief Media Officer for Publicis Health. PHM is the only full service strategic media planning and buying agency dedicated solely to health and wellness.
PharmaVOICE named Matt to the PharmaVOICE 100, as one of the most influential people in the life sciences industry (2014, 2015 and 2016), and he was the 2016 Gold Award recipient for MM&M Agency Marketer of the Year. Under Matt’s leadership, PHM has been named Advertising Age’s Best Places to Work list (2015 and 2016).
Matt’s impact on the industry reaches past his work with clients, as he serves on the Google Health Advisory Panel, is co-founder of the Philadelphia Interactive Marketing Association (PhIMA), and is a frequent contributor to industry publications.
Matt is committed to giving back to the community, and he serves on the board of directors for Big Brothers Big Sisters – Independence Region, where he is vice chair, secretary and chair of the marketing committee.