A native New Yorker born into a family of journalists, Sue grew up asking why? Fueled by a childhood of listening to her father interview doctors about the latest advances in medicine, she became fascinated by the emerging field of cognitive science, a mash-up of cognitive and social psychology, linguistics, and artificial intelligence. After cutting her teeth conducting market research, she was drawn into the very early days of account planning at a famously creative agency, Ammirati & Puris. Sue gave birth to her first child and her first planning department the same year. After several mergers gave the agency a global presence, she led the charge on building a worldwide planning discipline, driven by the belief that planning is fundamentally the art of asking better questions. Sue is extremely proud of the multiple gold Effies and gold Lions the campaigns she has helped lead have won, proving that the most creative brand ideas are also the ones that build client business the most.
An entrepreneur at heart, she helped found two start up agencies in the early days of the Internet and DTC communications.. Sue has deep healthcare brand building experience spanning virtually every therapeutic area, from women’s health to oncology, asthma and severe allergy to diabetes and rheumatology. She is proud of the work she did with Memorial Sloan Kettering, writing the line “Where you’re treated first makes all the difference.” She was drawn to Digitas Health seven years ago with the best remit of all – to help create the planning discipline of the future.
Today, Sue’s intrepid planning team, now 18 strong, combines the very best traditional research tools with the most contemporary, real time ones to deeply understand the realities of the marketplace, and always remain people inspired.
At home in Westchester, NY, Sue’s teenage son and daughter keep her endlessly inspired with new, fresh questions. Sue graduated from Vassar College, Phi Beta Kappa with degrees in cognitive science and psychology.