Shire and Digitas Health LifeBrands (the agency of record) announced a new celebrity spokesperson today, partnering with Jennifer Aniston to raise awareness and understanding of chronic dry eye. By sharing her own experiences with the condition, […]
Alexandra von Plato, Group President of Publicis Healthcare, explains the strategy behind “The Dr. Recognition Project,” a collaborative effort between Publicis Healthcare and Wider Film Projects. The campaign was announced during Lions Health.