WHO WE ARE
Wildly diverse and powerfully unified.We are a purposefully diverse collection of people, talent and skills. We are unified by a common purpose – building brands that help people make more confident healthcare decisions. Digitas Health LifeBrands is a core member of the Publicis Healthcare Communications Group (PHCG), the largest healthcare communications network in the world.For media inquiries, please contact Mansura Ghaffar, firstname.lastname@example.org.
Alexandra von Plato
Group President of North America, PHCG
In 1997, when few people even knew what a browser was and dial-up modems were considered new technology, Alex’s experience as a creator and producer of healthcare content for film, video, and TV found the perfect home on the Internet. As a digital media pioneer, Alex was the first creative executive to focus on the use of new media in healthcare communications. Since that time, she has been at the forefront of understanding and shaping the enormous, game-changing role of digital media in healthcare.
Over the years, Alex has had a key role in the creation of several award-winning, next-generation healthcare agencies, including Current Communications Company, Medical Broadcasting Company, and Digitas Health LifeBrands. As a principal creative director, Alex has overseen the creative development of groundbreaking brand marketing initiatives and programming, including the first unbranded pharmaceutical website, the first Rx-branded social/viral campaign, for top pharmaceutical, life sciences, and wellness companies, like Johnson & Johnson, Pfizer, Target, Nestle, and Weight Watchers.
Today, as Group President of North America for Publicis Healthcare Communications Group, Alex leads a purpose-built team of creative and strategic professionals with expertise in advertising and branding, strategic planning, digital media and technology, science and medicine – all focused on connecting healthcare brands with the people who need them.
Her expertise in healthcare, creative innovation, and marketing have made her a sought after speaker at industry-leading events, including the Digital Health Summit at CES in 2012, Medical Advertising Hall of Fame in 2012, Healthweb Leadership Forum in 2011, and ThinkDigital in 2010, 2011 and 2012.
As a member of the Publicis Healthcare Communications Group, Publicis Life Brands, Digitas Health LifeBrands, and Medicus International are among the most sought after and innovative healthcare agencies in the world.
Executive Vice President, New Business, Digitas Health LifeBrands
Greg joined Digitas Health LifeBrands in October 2009 as Executive New Business Director. Since 2009, Greg has delivered 8 figure revenue growth every year by understanding the evolving needs of healthcare brands. He has worked for agencies serving the healthcare industry since 1998.
Greg has 12 years of pharmaceutical sales and marketing experience working in both consumer and professional advertising. Greg has lead a number of healthcare agencies with a focus on driving innovation and understanding how healthcare consumers make confident and informed decisions in this ever changing media environment. In 2002, Greg was employee #8 at a startup digital marketing company called Cadient Group, a digital marketing agency focused solely on healthcare. Greg delivered over 30% growth year over year in his leadership of the new business and account services teams. In 2008, Greg left Cadient to join the executive team at Quantum Learning, a pharmaceutical consultancy. Greg was able to participate in countless field rides to understand the HCP and sales rep interaction and identify the behaviors between average and best-in-class pharmaceutical sales reps. The behavioral research was used gain an understanding of what was relevant to HCPs at the point of care and to train pharmaceutical reps on advanced communication and selling skills.
Greg received his B.S. in economics from Bloomsburg University and his MBA from Temple University in Philadelphia.
Executive Vice President, Experience Strategy & Innovation, Digitas Health LifeBrands
As EVP of Experience Strategy & Innovation at Digitas Health LifeBrands, Brendan oversees user experience research, information architecture, content strategy, interaction design, and usability work across multiple offices for major pharmaceutical, healthcare, and biotech clients.
Before joining the company in 2005, Brendan worked at the Digitas agency in New York, where he served as interaction design lead on MyLifeMyCard.com for American Express. Other standout clients during his tenure at Digitas included Pfizer, Turner, and The New York Times.
Prior to Digitas, Brendan served as a senior content strategist with Razorfish, where he oversaw all content initiatives and online marketing strategies for Ford Motor Company’s Ford.com.
Brendan’s work with clients ranges from consumer research and opportunity identification through concepting and interaction design to testing and measurement. He provides thought leadership around emerging technologies, social behaviors, media channels, competitive trends, and digital innovation, ensuring we are always designing for “what’s next?” in health.
Executive Vice President, Executive Creative Director, Digitas Health LifeBrands Philadelphia
With more than 21 years of pharmaceutical marketing experience, few individuals in the industry have dedicated as much time to connecting people to brands and brands to people. Cofounder of the Cadient Group, Craig joined Digitas Health LifeBrands in 2006.
A passionate advocate for (and oft-time architect of) a new marketing playbook built for our people-centric world, Craig has helped clients like AstraZeneca, Novo Nordisk, Amgen, Pfizer and Gilead find new ways to forge more relevant and meaningful relationships with both physicians and healthcare consumers.
When not helping brands align with the new marketing realities, Craig can be found conducting various forms of research at The Institute for Suburban Living.
Managing Director, Digitas Health LifeBrands New York
Graham started as a creative and has never let convention stand in his way. He went to art school in London and left as a writer. He has written for every media type you can think of and has even ghostwritten a book on architecture. He spent 30 very successful years working as a copywriter and creative director and is now managing director of one of the fastest growing and most awarded creative agencies in the health space (over the years, Graham’s been responsible for campaigns that have won hundreds of awards).
But then, Graham has always used both the business and creative sides of his brain. It is what made him curious to explore direct and digital after a decade of traditional advertising. He is passionate about creating work that delivers the best possible results for both customer and client.
In the last 15 years he has been responsible for building, merging, and running truly integrated agencies. Digitas Health Lifebrands is the third, and perhaps the one of which he is most proud. The New York office started with approximately half-a-dozen people and has grown into a thriving business that works as a brand agency across all channels for some of the biggest clients in the health space. He is a problem solver, a communicator and a team player – essential skills regardless of whether you are a creative director or a managing director.
Executive Vice President, Executive Creative Director, Digitas Health LifeBrands New York
Jac is a creative through and through. Throughout her 30-year career (and counting), she has been responsible for advertising that has won hundreds of top awards at all of the major festivals: Cannes, Clio, D&AD, One Show, and many more.
Born in Paddington, Jac is a true Londoner whose creative career started at the age of seven when she declared, “I want to be a commercial artist!” A few years later, she started to realize that ambition when she attended the same art school as David Hockney, Michael English, and Freddie Mercury. Since then, she has explored many aspects of her creativity as an artist, art director, illustrator, comic strip artist, tutor, media buyer, improv writer, antique furniture restorer, and creative director.
Jac’s advertising career is just as varied. She evolved from a traditional advertising art director to explore direct, digital, integrated, and now healthcare, when she was asked to help establish Digitas Health LifeBrands New York in 2007. Although relatively new to this category, Jac’s humanity and empathy has meant that she has become a passionate advocate for our agency mantra of “Helping not Selling” and creating better healthcare communications for both consumers and professionals.
In her role as an agency leader for the last 15 years, she maintains an insatiable curiosity for ideas in any form, which helps her create fully integrated agencies capable of working across every media channel available. Today, Jac is never happier than when she is creating something new, fresh, and exciting.
Senior Vice President of Finance, Digitas Health LifeBrands
Len leads all activities surrounding financial management of Digitas Health LifeBrands and participates in setting and executing the company strategy. As a member of the senior executive team, Len ensures compliance with reporting requirements, internal control policies, guidelines, and procedures as well as coordinates the development and implementation of effective cost management processes. He also represents the company in contractual matters.
Prior to joining Digitas Health LifeBrands in 2001, Len was VP of Finance at Idea Integration, an IT consultancy and development firm, which he helped guide through significant growth. Len also has worked in public accounting and is a CPA. Len earned his Bachelor’s degree from Saint Joseph’s University and his Master’s degree from Philadelphia University.
Len serves on the Board of Trustees for EducationWorks, a non-for-profit organization that provides comprehensive education support to children in economically disadvantaged communities. Len is also active as a coach in youth sports.
Michael Golub, MD, FACP
Chief Medical Officer, Digitas Health LifeBrands
Dr. Golub’s education and professional background, which encompasses both clinical medicine and graduate education in filmmaking, embodies the Digitas Health LifeBrands ideal of melding clinical relevance with engaging communication. Over the course of two decades in pharmaceutical marketing, continuing medical education, and multi-media production. Dr. Golub has conceived and written many of Digitas Health LifeBrands’s most innovative interactive programs and animated science films. He has worked in every major disease category across every popular communications channel. Michael draws on his command of FDA and EU regulations, as well as his familiarity with the interests and priorities of healthcare professionals, when crafting content that is memorable, relevant, topical, and accurate.
Dr. Golub practiced emergency medicine for nine years before joining Medical Broadcasting Company, which became Digitas Health LifeBrands in 2006. He graduated magna cum laude from Yale College and earned his MD degree from the University of Pennsylvania. Following completion an internal medicine residency, he studied filmmaking in the master’s program at Temple University. Michael is one of the few physicians to have earned the status of Fellow in the American College of Physicians based on his achievements in healthcare communications.Dr. Golub supervises the medical directors, medical editors, and the regulatory staff at Digitas Health LifeBrands.
Senior Vice President, Marketing Strategy and Analytics, Digitas Health LifeBrands
Mukarram Bhatty is Senior Vice President of Marketing Strategy and Analytics at Digitas Health LifeBrands. The 20 year marketing veteran has an MD and an MBA, and is responsible for providing business strategy, brand strategy, integrated marketing planning, relationship marketing, and performance management to some of the agency’s biggest pharmaceutical clients including Astra Zeneca, Abbvie, Sanofi, Pfizer, Merck, Gilead, UCB.
Early in his career, Mukarram recognized the shifting paradigm between marketers and those being marketed to – and while others continued to pursue traditional marketing tactics, Mukarram began to adjust his strategy to make room for the empowered consumer. He is passionate about the need for empathy within the healthcare industry, and is proud to be in the business of better health outcomes. He stresses how improving the collection and management of data will help the industry to determine the best patient outcomes, and strives to help his clients achieve this goal.
Prior to Digitas Health LifeBrands, Mukarram established and spearheaded the Insight and Analytics practice at Capital C communications in Toronto. Over his career he has provided strategic solutions to many Fortune 500 clients including Dove/Unilever, Hallmark, Sears, Nissan, Bank of Montreal and BASF.
Executive Vice President, Brand Strategy and Insights, Digitas Health LifeBrands
A native New Yorker from a family of journalists, Susan grew up listening to her father interview doctors.
For 25 years, she has led strategic brand development for high-profile clients including J&J, Novartis, Aetna, Bank One, BMW, Ameritech, Dell, and Cablevision, including Gold Effie-winning campaigns for MasterCard, Schweppes, and Phillips. Susan has deep experience in insight mining through a wide range of qualitative, ethnographic, and quantitative market research techniques, including expertise in major strategic segmentation studies.
In 1997, at Ammirati Puris Lintas, she was a founding member of one of the first DTC healthcare agencies, later rebranded as Alchemy. In 2000, as a founding partner at Gardner Nelson and Partners, she led the strategic repositioning of Aetna as the leader in informed health and led brand work for WebMD. Susan has worked closely with professional, CRM, and digital agency partners to create powerful healthcare brands across a wide range of consumer, professional, and payor audiences.
Over the course of her career, Susan has led strategic development for J&J’s Ortho Women’s Health franchise, the Lamisil DTC launch for Novartis, Pricara’s pain franchise, McNeil Nutritional’s Splenda, Novartis, Sepracor’s Lunesta, Eisai, Blue Cross Blue Shield, and WebMD, among others.
Prior to joining Digitas Health LifeBrands, Susan led the Account Planning Department at Lowe Alchemy as Chief Strategy Officer.
Susan earned her bachelor’s degree in Psychology and Cognitive Science at Vassar and currently lives in Westchester, NY with her two children.
Managing Director, Digitas Health LifeBrands Philadelphia
As Managing Marketing Director at Digitas Health LifeBrands Philadelphia, Tim’s experience has been instrumental in helping the Agency become a leader in the creation of innovative programs that meet the diversity of needs present in the life sciences industry around the world.
Tim has more than 18 years of experience in healthcare media, consumer/patient marketing, digital marketing, relationship marketing, pharmaceutical sales, and professional advertising. He has held positions of increasing responsibility with Rhône-Poulenc Rorer (Sanofi Aventis), LM&P, Euro RSCG Life and DDB Group.While at Rhône-Poulenc Rorer, Tim distinguished himself as one of the company’s most successful sales representatives. He then joined LM&P and worked as a team member on the development of a campaign for Proctor & Gamble’s Metamucil and then on the pre-launch campaign of Protonix. Tim went onto to found Euro RSCG Life Interaction, the first digital unit of Euro RSCG Life. Tim was then offered a partnership at DDB/Tribal DDB where he led client development and the Healthcare Center of Excellence managing clients such as: Novartis Consumer Health, CIBA VISION, JNJ (Depuy, Ethicon Endo Surgery, Centocor), Abbott, Talecris, Pfizer, Medicis, Sunovion, and Merck.
Tim is a graduate of the University of Miami. He received degrees in International Finance and International Marketing. Tim enjoys spending time with his wife and three children.
Group Creative Director, Digitas Health LifeBrands London
Based in London, Vineet is responsible for providing creative leadership and influencing strategy for global clients. He and his skilled team leads partner with client brand teams, mining audience insights, articulating transformational journeys and touchpoints, brainstorming ideas, and pushing conceptual boundaries to help clients achieve their business objectives.
Vineet joined Digitas Health LifeBrands in May 2007, bringing 17 years of digital experience across a variety of sectors. He is the recipient of multiple industry awards and honours including WEBBY, ADDY, DMA, WMA Outstanding Achievement, Festival of Media, The Globals, etc. His work has been cited in numerous industry publications, and he has served on creative panels for judging and education across the globe, being a creative ambassador in the USA at MIT and in Europe the at London School of Economics.
Vineet’s academics include Advertising & Visual Communication, Information Design, And Business Concepts For Creative Leaders at AIGA/Harvard Business School.
WHO WE ARE
We’re very proud of the work we create with our clients and the results they achieve.
if you would like to see examples of the ideas and experiences that help people, brands and business thrive, please contact Greg Lewis.