WHO WE ARE
Wildly diverse and powerfully unified.We are a purposefully diverse collection of people, talent and skills. We are unified by a common purpose – building brands that help people make more confident healthcare decisions. Digitas Health LifeBrands is a core member of the Publicis Healthcare Communications Group (PHCG), the largest healthcare communications network in the world.For media inquiries, please contact Mansura Ghaffar, firstname.lastname@example.org.
Michael du Toit
Michael joined Digitas Health LifeBrands in 2006, bringing more than 25 years of advertising, marketing, and pharmaceutical experience to his role. He oversees account management and client relationships and is responsible for agency revenue nationwide.
Previously, he served in executive positions at Grey Advertising, BBDO, and inVentiv Health, and was vice president of marketing at GlaxoWellcome, where he launched several blockbuster drugs.
Michael has served as a contributing editor for Medical Marketing & Media magazine, and was the recipient of several Clio awards. In his free time he volunteers for the United Way.
Originally from South Africa, Michael earned his bachelor’s degree in economics and marketing from the University of Stellenbosch.
Alexandra von Plato
President, Global Chief Creative Officer, PHCG
In 1997, when few people even knew what a browser was and dial-up modems were considered new technology, Alex’s experience as a creator and producer of healthcare content for film, video, and TV found the perfect home on the Internet. As a digital media pioneer, Alex was the first creative executive to focus on the use of new media in healthcare communications. Since that time, she has been at the forefront of understanding and shaping the enormous, game-changing role of digital media in healthcare.
Over the years, Alex has had a key role in the creation of several award-winning, next-generation healthcare agencies, including Current Communications Company, Medical Broadcasting Company, and Digitas Health LifeBrands. As a principal creative director, Alex has overseen the creative development of groundbreaking brand marketing initiatives and programming, including the first unbranded pharmaceutical website, the first Rx-branded social/viral campaign, for top pharmaceutical, life sciences, and wellness companies, like Johnson & Johnson, Pfizer, Target, Nestle, and Weight Watchers.
Today, as President and Global Chief Creative Officer of Publicis Healthcare Communications Group, Alex leads a purpose-built team of creative and strategic professionals with expertise in advertising and branding, strategic planning, digital media and technology, science and medicine – all focused on connecting healthcare brands with the people who need them.
Her expertise in healthcare, creative innovation, and marketing have made her a sought after speaker at industry-leading events, including the Digital Health Summit at CES in 2012, Medical Advertising Hall of Fame in 2012, Healthweb Leadership Forum in 2011, and ThinkDigital in 2010, 2011 and 2012.
As a member of the Publicis Healthcare Communications Group, Publicis Life Brands, Digitas Health LifeBrands, and Medicus International are among the most sought after and innovative healthcare agencies in the world.
President, Publicis Health Media
Matt McNally leads Publicis Health Media, the business unit of PHCG, and is responsible for media strategy, planning, buying, content distribution, and search across all PHCG agency brands worldwide, including Digitas Health LifeBrands, Saatchi & Saatchi Health, and Publicis Life Brands. McNally launched and led the media divisions of Digitas Health LifeBrands and Razorfish Health since 2004, which has grown to be a leader in health and wellness media, with four locations throughout the world.
His career spans more than 15 years; he has partnered with world-class brands in the pharmaceutical, OTC, medical device, managed care, and wellness space. He helped launched the media practice at Insight Interactive Group, and led health media at one of the first digital agencies in the U.S., i-FRONTIER.
Preceding Publicis Health Media, Matt was the Chief Media Officer of Digitas Health LifeBrands and Razorfish Health. Under Matt’s leadership, the company has secured media agency of record status with a number of pharmaceutical companies, and has introduced some of the most innovative programs in the space today. His impact on the industry extends past his work with clients, as he serves also on the Google Health Advisory Panel and is a frequent contributor to industry publications.
Prior to joining Digitas Health LifeBrands, Matt was the media director at Insight Interactive Group (IIG) where he helped launch the practice. While at IIG, Matt oversaw online advertising campaigns for numerous Johnson & Johnson brands.
Matt also worked at Razorfish, where he was the pharmaceutical media supervisor, working with many OTC and Rx brands. Matt began his advertising career with Earle Palmer Brown as a traditional media planner/buyer in print and broadcast.
Michael Golub, MD, FACP
Chief Medical Officer, Digitas Health LifeBrands
Dr. Golub’s education and professional background, which encompasses both clinical medicine and graduate education in filmmaking, embodies the Digitas Health LifeBrands ideal of melding clinical relevance with engaging communication. Over the course of two decades in pharmaceutical marketing, continuing medical education, and multi-media production. Dr. Golub has conceived and written many of Digitas Health LifeBrands’s most innovative interactive programs and animated science films. He has worked in every major disease category across every popular communications channel. Michael draws on his command of FDA and EU regulations, as well as his familiarity with the interests and priorities of healthcare professionals, when crafting content that is memorable, relevant, topical, and accurate.
Dr. Golub practiced emergency medicine for nine years before joining Medical Broadcasting Company, which became Digitas Health LifeBrands in 2006. He graduated magna cum laude from Yale College and earned his MD degree from the University of Pennsylvania. Following completion an internal medicine residency, he studied filmmaking in the master’s program at Temple University. Michael is one of the few physicians to have earned the status of Fellow in the American College of Physicians based on his achievements in healthcare communications.Dr. Golub supervises the medical directors, medical editors, and the regulatory staff at Digitas Health LifeBrands.
Executive New Business Director, Digitas Health LifeBrands
Greg joined Digitas Health LifeBrands in October 2009 as Executive New Business Director. Since 2009, Greg has delivered 8 figure revenue growth every year by understanding the evolving needs of healthcare brands. He has worked for agencies serving the healthcare industry since 1998.
Greg has 12 years of pharmaceutical sales and marketing experience working in both consumer and professional advertising. Greg has lead a number of healthcare agencies with a focus on driving innovation and understanding how healthcare consumers make confident and informed decisions in this ever changing media environment. In 2002, Greg was employee #8 at a startup digital marketing company called Cadient Group, a digital marketing agency focused solely on healthcare. Greg delivered over 30% growth year over year in his leadership of the new business and account services teams. In 2008, Greg left Cadient to join the executive team at Quantum Learning, a pharmaceutical consultancy. Greg was able to participate in countless field rides to understand the HCP and sales rep interaction and identify the behaviors between average and best-in-class pharmaceutical sales reps. The behavioral research was used gain an understanding of what was relevant to HCPs at the point of care and to train pharmaceutical reps on advanced communication and selling skills.
Greg received his B.S. in economics from Bloomsburg University and his MBA from Temple University in Philadelphia.
SVP of Finance, Digitas Health LifeBrands
Len leads all activities surrounding financial management of Digitas Health LifeBrands and participates in setting and executing the company strategy. As a member of the senior executive team, Len ensures compliance with reporting requirements, internal control policies, guidelines, and procedures as well as coordinates the development and implementation of effective cost management processes. He also represents the company in contractual matters.
Prior to joining Digitas Health LifeBrands in 2001, Len was VP of Finance at Idea Integration, an IT consultancy and development firm, which he helped guide through significant growth. Len also has worked in public accounting and is a CPA. Len earned his Bachelor’s degree from Saint Joseph’s University and his Master’s degree from Philadelphia University.
Len serves on the Board of Trustees for EducationWorks, a non-for-profit organization that provides comprehensive education support to children in economically disadvantaged communities. Len is also active as a coach in youth sports.
Managing Director, Digitas Health LifeBrands Philadelphia
As Managing Marketing Director at Digitas Health LifeBrands Philadelphia, Tim’s experience has been instrumental in helping the Agency become a leader in the creation of innovative programs that meet the diversity of needs present in the life sciences industry around the world.
Tim has more than 18 years of experience in healthcare media, consumer/patient marketing, digital marketing, relationship marketing, pharmaceutical sales, and professional advertising. He has held positions of increasing responsibility with Rhône-Poulenc Rorer (Sanofi Aventis), LM&P, Euro RSCG Life and DDB Group.While at Rhône-Poulenc Rorer, Tim distinguished himself as one of the company’s most successful sales representatives. He then joined LM&P and worked as a team member on the development of a campaign for Proctor & Gamble’s Metamucil and then on the pre-launch campaign of Protonix. Tim went onto to found Euro RSCG Life Interaction, the first digital unit of Euro RSCG Life. Tim was then offered a partnership at DDB/Tribal DDB where he led client development and the Healthcare Center of Excellence managing clients such as: Novartis Consumer Health, CIBA VISION, JNJ (Depuy, Ethicon Endo Surgery, Centocor), Abbott, Talecris, Pfizer, Medicis, Sunovion, and Merck.
Tim is a graduate of the University of Miami. He received degrees in International Finance and International Marketing. Tim enjoys spending time with his wife and three children.
Executive Vice President, Executive Creative Director, Digitas Health LifeBrands Philadelphia
With more than 21 years of pharmaceutical marketing experience, few individuals in the industry have dedicated as much time to connecting people to brands and brands to people. Cofounder of the Cadient Group, Craig joined Digitas Health LifeBrands in 2006.
A passionate advocate for (and oft-time architect of) a new marketing playbook built for our people-centric world, Craig has helped clients like AstraZeneca, Novo Nordisk, Amgen, Pfizer and Gilead find new ways to forge more relevant and meaningful relationships with both physicians and healthcare consumers.
When not helping brands align with the new marketing realities, Craig can be found conducting various forms of research at The Institute for Suburban Living.
Managing Director, Digitas Health LifeBrands New York
Graham Mills has a passion for new ideas, whether that is creative, media or business. This constant drive for innovation has helped him lead the way in creating truly integrated agencies that drive business and creative excellence.
Originally from London, Graham is currently based in New York where he is running the Digitas Health LifeBrands New York creative offering as executive creative director.
His journey started as a traditional advertising copywriter in 1984. When the agency he was working for closed in 1992, it began a new adventure for him that included everything from helping to set up a radio writing company, to working with an improv comedy troupe and ghostwriting an architecture book. During this time, Graham started to explore the digital and direct space, which led to him joining OgilvyOne. Here he had a very successful few years as creative director, managing businesses such as American Express, IBM and Disney.
In 1999, Graham was approached to become executive creative director of Wunderman Cato Johnson with a brief to turn around the agency’s creative reputation. The work produced during that time won nearly 50 awards – including multiple Lions and a Direct Grand Prix at Cannes. These successes led to him joining the D’Arcy Group to help them form Arc Worldwide in January 2002. Here he helped to build a truly integrated offering capable of producing outstanding ideas and executing them flawlessly across all media – something that is reflected in the fact that Arc London won nearly 60 awards during that time.
In October 2005, Graham moved to New York to join the digital agency Digitas and work on clients such as American Express, Samsung, Turner and The New York Times. Two years later, he was asked to form the creative leadership of a new agency, Digitas Health LifeBrands New York. He also helped develop a new way of working for the agency called CREAM: a blend of CREative and Media that is transforming the agency product.
Thinking like this has helped DHNY grow into a formidable idea-centric agency that creates award-winning work on every aspect of a client’s business. So successful was this integrated approach that DHNY has outgrown its digital/direct roots to become brand agency of record, winning multiple awards.
Graham has a real passion for his craft, which has helped him win nearly 30 creative awards and more than 100 as a creative director. He has also sat on numerous judging panels in the U.K. and U.S. including: Campaign, D&AD, DMA, Echos, ISP, John Caples, MCCA and MM&M.
Executive Vice President, Executive Creative Director, Digitas Health LifeBrands New York
Jacqueline (Jack) Nolan has a passion for new ideas, whether that is creative, media or business. This constant drive for innovation has helped her lead the way in creating truly integrated agencies that drive business and creative excellence.
Originally from London, Jack is currently based in New York where she is running the Digitas Health LifeBrands New York creative offering as executive creative director.
Her journey started as a traditional advertising art director in 1984. When the agency she was working for closed in 1992, it began a new adventure for her that included everything from helping to set up a radio writing company, to working with an improv comedy troupe and illustrating a comic strip. During this time, Jack started to explore the digital and direct space, which led to her joining OgilvyOne. Here she had a very successful few years as creative director, managing businesses such as American Express, IBM and Disney.
In 1999, Jack was approached to become executive creative director of Wunderman Cato Johnson with a brief to turn around the agency’s creative reputation. The work produced during that time won nearly 50 awards – including multiple Lions and a Direct Grand Prix at Cannes. These successes led to her joining the D’Arcy Group to help them form Arc Worldwide in January 2002. Here she helped to build a truly integrated offering capable of producing outstanding ideas and executing them flawlessly across all media – something that is reflected in the fact that Arc London won nearly 60 awards during that time.
In October 2005, Jack moved to New York to join the digital agency Digitas and work on clients such as American Express, Samsung, Turner and The New York Times. Two years later, she was asked to form the creative leadership of a new agency, Digitas Health LifeBrands New York. She also developed a new way of working for the agency called CREAM: a blend of CREative and Media that is transforming the agency product.
Thinking like this has helped DHNY grow into a formidable idea-centric agency that creates award-winning work on every aspect of a client’s business. So successful was this integrated approach, that DHNY has outgrown its digital/direct roots to become brand agency of record.
Jack has a real passion for her craft, which has helped her win nearly 30 creative awards and more than 100 as a creative director. She has also sat on numerous judging panels in the U.K. and U.S. including: Campaign, Clio Healthcare, D&AD, DMA, Echos, ISP, John Caples, MM&M and MCCA.
Managing Director, Digitas Health LifeBrands London
As the leader of Digitas Health LifeBrands Europe, June Dawson is based in the London office.
Previously digital business director for the London office of Ogilvy Healthworld, June brings more than a decade of pharmaceutical interactive marketing to the role. Her rich career has included work in integrated communications, public relations and journalism, and she has led digital marketing efforts for many of the world’s leading pharmaceutical brands including AstraZeneca, Boehringer Ingelheim, GSK and Pfizer.
June began her management career at Words Group, where she led the company to be named one of the top technology marketing service companies in the U.K. by Marketing Week. She went on to found Net-Wise Communications, a company that specializes in business-to-business Internet development in the healthcare and financial sectors. Following that, June worked as operations director for Sugar, advertising for Shire Health Group. While there she was responsible for managing the merger and streamlining of three businesses as well as the direction of the digital practice. June’s passion for digital stems from studying for her B.S. in electrical engineering at Leeds Metropolitan University.
Group Creative Director, Digitas Health LifeBrands London
Based in London, Vineet is responsible for providing creative leadership and influencing strategy for global clients. He and his skilled team leads partner with client brand teams, mining audience insights, articulating transformational journeys and touchpoints, brainstorming ideas, and pushing conceptual boundaries to help clients achieve their business objectives.
Vineet joined Digitas Health LifeBrands in May 2007, bringing 17 years of digital experience across a variety of sectors. He is the recipient of multiple industry awards and honours including WEBBY, ADDY, DMA, WMA Outstanding Achievement, Festival of Media, The Globals, etc. His work has been cited in numerous industry publications, and he has served on creative panels for judging and education across the globe, being a creative ambassador in the USA at MIT and in Europe the at London School of Economics.
Vineet’s academics include Advertising & Visual Communication, Information Design, And Business Concepts For Creative Leaders at AIGA/Harvard Business School.
Senior Vice President Marketing Strategy and Analytics, Digitas Health LifeBrands
Mukarram Bhatty is head of Digitas Health LifeBrands Strategy & Analytics practice. Mukarram is an MD and an MBA, and brings with him 18 years of experience delivering outstanding results as a senior leader in business strategy, brand strategy, integrated marketing planning, relationship marketing and performance management.
As a senior member of our S&A team since 2008, Mukarram has provided strategic thought leadership to some of our biggest pharmaceutical clients.
Prior to joining Digitas Health LifeBrands, Mukarram established and spearheaded the Insight and Analytics practice at Capital C communications in Toronto, providing strategic solutions to Fortune 500 clients across diverse sectors: Financial Services, Automotive, Retail, Telecom, CPG, and Chemical Manufacturing.
Executive Vice President Brand Strategy and Insights, Digitas Health LifeBrands
A native New Yorker from a family of journalists, Susan grew up listening to her father interview doctors.
For 25 years, she has led strategic brand development for high-profile clients including J&J, Novartis, Aetna, Bank One, BMW, Ameritech, Dell, and Cablevision, including Gold Effie-winning campaigns for MasterCard, Schweppes, and Phillips. Susan has deep experience in insight mining through a wide range of qualitative, ethnographic, and quantitative market research techniques, including expertise in major strategic segmentation studies.
In 1997, at Ammirati Puris Lintas, she was a founding member of one of the first DTC healthcare agencies, later rebranded as Alchemy. In 2000, as a founding partner at Gardner Nelson and Partners, she led the strategic repositioning of Aetna as the leader in informed health and led brand work for WebMD. Susan has worked closely with professional, CRM, and digital agency partners to create powerful healthcare brands across a wide range of consumer, professional, and payor audiences.
Over the course of her career, Susan has led strategic development for J&J’s Ortho Women’s Health franchise, the Lamisil DTC launch for Novartis, Pricara’s pain franchise, McNeil Nutritional’s Splenda, Novartis, Sepracor’s Lunesta, Eisai, Blue Cross Blue Shield, and WebMD, among others.
Prior to joining Digitas Health LifeBrands, Susan led the Account Planning Department at Lowe Alchemy as Chief Strategy Officer.
Susan earned her bachelor’s degree in Psychology and Cognitive Science at Vassar and currently lives in Westchester, NY with her two children.
WHO WE ARE
We’re very proud of the work we create with our clients and the results they achieve.
if you would like to see examples of the ideas and experiences that help people, brands and business thrive, please contact Greg Lewis.