Apps for Smart Watches
Although the Apple Watch isn’t reaching consumers’ wrists as fast as planned, the smart watch is here to stay. And health and fitness applications show us why there are expected to be more than 100 million smart watches sold by the end of 2019.
Both the Apple Watch and Android Wear watches have sensors and health applications, but the Apple Watch demonstrates that, when designed well, the use can significantly enhance the health experience. However, while a bloated app or experience can sometimes get a pass on the phone if the user still gets value out of some portion of the experience—marketers have no such room for error on the wrist.
Marketers need to determine what functions of an existing app are easier to do on a watch. Then they should examine what functions can be done now on the watch that would not work on the phone. For instance, logging medication or activity fit naturally on the watch with the right interface. You can also display relevant notifications or messages and deliver content previews to draw them back to your app. As the possibilities continue to grow, marketers have a shrinking list of reasons not to have a plan for these devices.
– Geoff McCleary, VP, Mobile Strategy & Innovation