Agency Takes Home Gold, Silver at MM&M Awards

Awards Won In Relationship Marketing, Social Media, and Public Relations Categories

OCTOBER 7, 2016, NEW YORK, NY – At last night’s MM&M (Medical Marketing & Media) Awards Digitas Health LifeBrands was recognized with a Gold and two Silver awards, with other campaigns being named as finalists. The winners, selected by an independent panel of knowledgeable and experienced industry experts, are chosen based on their excellence in healthcare advertising.

GOLD in Best Use of Social Media and SILVER in Best Use of Public Relations: Wear Yellow For Seth (The Bubble Foundation UK) – In England, the Bubble Foundation helps save the lives of children who have severe combined immuno­deficiency, a rare genetic disorder sometimes called “Bubble Boy” disease. Seth Lane is one such child. On a pro bono basis, Digitas Health LifeBrands used Snapchat and Twitter to drive Seth’s story while boosting his morale and the foundation’s profile. DHLB got Seth’s story on Snapchat Stories – the first time a cause was featured, and it reached 26 million users. “This was truly community building and a wonderfully integrated campaign,” one judge said. Other judges described it as near perfect, powerful, and inspiring. The effort also garnered 188 million impressions for #wearyellowforseth, widespread media coverage, and 4,573 Twitter followers for the Bubble Foundation at press time.

SILVER in Relationship Marketing Category: B4BC (Synthroid) – The Before Breakfast Club (B4BC) program delivers tailored messaging to hypothyroid patients in the morning hours, which is when they take their medication. Judges found the effort well executed, thoughtful, clever, and memorable. Results included both a 58% jump in traffic for and increased awareness of differences between Synthroid and competitive generic treatments.

The Digitas Health finalists were: Best Philanthropic Campaign – Wear Yellow For Seth (The Bubble Foundation) and Best Use of Social Media – Through Thick and Thin Tumblr (CREON/AbbVie).

“These award wins reflect Digitas Health’s commitment to using emerging platforms for pushing the boundaries of what’s possible in healthcare, and ultimately, improving patient outcomes,” said Graham Mills, Publicis Healthcare Global Chief Creative Officer. “We are thrilled to be recognized by MM&M, as these awards help set the bar for our industry.”

The MM&M Awards are judged by an independent panel of approximately 100 industry experts selected for their knowledge, experience, and leadership, and are designed to represent as many disciplines and subsectors of healthcare marketing and media as possible. Submissions are judged based on both creative excellence and effectiveness.