CES 2017 delivered on promises for excitement in categories like automotive, home electronics, and virtual reality but, looking out over the showroom floor, there was one category that was underrepresented by the big electronic trends. […]
The Agency of Now
Author: Andrew N. Williams
Promotional Strategist
Report: New Guidelines for Native Advertising
The Federal Trade Commission released a new enforcement policy statement clarifying how brands and publishers should identify native advertising, or content that is intentionally commercial but seeks to match the form and function of editorialized […]