Digitas Health LifeBrands Celebrates International Women’s Day

Since the United Nations declared March 8 as International Women’s Day some four decades ago, this annual celebration has presented an opportunity for countries, organizations and individuals to build support for women’s rights around the world.  This year, the UN is asking that we #BeBoldForChange. In support of that effort, Digitas Health is celebrating how our women are making life better for all women and thus positively impacting health outcomes worldwide.

Leading up to this year’s International Women’s Day, Digitas Health is shining a light on three of our professional women who have made a significant contribution to help women make better healthcare decisions for themselves and their families and/or been leaders in creating a more inclusive and equal world through their roles at Digitas Health.

  • Michelle Kinsman, Senior Vice President, Executive Director of Production and Operations – is opening up careers for women, ensuring a female POV is at the forefront, in her role as National Co-Chair of Viva Women! US while overseeing production and project management across Digitas Health in North America.
  • Susan Manber, Chief Planning Officer – who, in addition to her involvement with a women’s cancer survival group, leads strategy and insights that help the agency guide and enhance the personal value of women’s healthcare products, conditions and solutions by leveraging behavioral science to drive truly personalized support.
  • Annie Heckenberger, Vice President | Group Director, Brand Communications Strategy – is an early champion of social media, who recognizes its value to build communities and deliver brand messaging to the healthcare sector and is leading the way for expanded use and acceptance of social media for brand activation in this regulated and complex industry.

We invite you to read, write about or share the posts using the hashtag #BeBoldForChange.  The accomplishments and progress of the women of Digitas Health are helping our clients serve vital healthcare needs of women around the world.  We can’t think of a more important goal for International Women’s Day.