Happy Friday again!
This week we featured Walgreens’ Balance Rewards for Healthy Choice program, a mobile and online program that allows you to gain and redeem points and shop at Walgreens by simply tracking or synching your health and fitness data from your wearables with the Walgreen app.
Every 5,000 points get you $5. Pretty sweet, isn’t it?
Walgreens built this program into its existing app and balance rewards card by using MapMyFitness’s open API, a platform that has already gathered over 400 wearables and mobile health tracking apps that developers can access. Now with Apple’s HealthKit, Google Fit, and Samsung’s SAMI health platform, developers will certainly have more options to choose from.
– Lucy Li, Associate Director, Mobile Strategy & Innovation, New York