From Designing For The Classroom To Designing For Pharma

Where do I even begin? Starting out, I had a general idea of what I would be doing during my internship at Digitas Health LifeBrands, but that idea was nowhere near what I would really be doing.

I’m a design student and in school, the design process is different. You are given a list of requirements and from there you have the creative freedom to do whatever you want to execute the creative concept. Designing for pharma is not the same. In some ways it’s similar. You still get a list of requirements and a copy deck that needs to be added, but that’s where the similarities end. Everything from the colors you use, to the amount of ISI (Important Safety Information) on a page and beyond is restricted and predetermined. It is definitely a challenge to provide clients with creative concepts that are aesthetically pleasing and true to your personal artistic and creative style, while still staying within the confines of the “law.”

That being said, this challenge is immensely stimulating and something that has kept me on my toes. Trying to fit a ton of information into a tiny space and working with hierarchy on a scale that I have never encountered before is hard to do, but at the end of the day, it was the most rewarding creative experience. You know you are really making a difference in healthcare advertising. You aren’t just designing for the “sell,” but you are designing for the purpose of helping people and keeping them healthy. That reasoning alone is what I think drives all the people in this industry to create the most amazing work on the planet.

This isn’t just a marketing and advertising agency. This is a place where people create work to help others and help the world become a better place.

I couldn’t have asked for anything better.

cheryl anavian


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