Get To Know: Lucy L. Chalmeton

A quick interview with Lucy L. Chalmeton, Director, Mobile Strategy & Innovation

What is a typical day like for you?

I usually get up around 7:30 a.m., head to the gym for a quick 30 minutes of swimming or a brisk walk on the elliptical. Then back for a shower and breakfast, and go to work. On my way, I scan through my email and calendar, and get my task list prioritized for the day. As soon as I arrive at the office, I will reply to urgent emails or start working on the most important tasks, and try to get them done within the requested timeline. Towards lunch time, I usually peek through today’s industry news, mostly on MobiHealthNews, TechCrunch, Mashable, Quartz, VentureBeat and New York Times, and socialize a little bit on Twitter. After lunch, I continue with my work, attend meetings or dial into calls. These days I’ve been working on projects with the Philly office, which leads to lots of emails communications and calls with the team down there.

After work, I usually take a walk in the west side park along the Hudson River with my husband if the weather is nice, breathe some fresh air and enjoy the beautiful sunset. Then either we walk to our favorite restaurant to get a bite, or go home to cook and play with our two cats.

How did you first start in mobile? 

I started mobile in 2011 when I joined Orange Labs in Beijing. Orange is the 2nd largest telecommunications carriers in Europe, and Orange Labs is the largest telecom R&D center in the world. I started as a marketing analyst, and then moved to the Orange Innovation Program, helping the group source and transfer innovations from China. Later I got transferred to Paris to work on mobile advertising platform for Orange, and from there I joined Publicis’s mobile agency Phonevalley in 2008.

What are some projects your are currently working on? 

I’m working on AstraZeneca Mobile Guidelines and Best Practices, and some mobile app proposals for a few brands.

How many licks does it take to get to the center of a Tootsie Roll POP?


What is the biggest trend happening in mobile right now?

Mobile is eating the world, and healthcare is undergoing mobile-based transformation.

Healthcare represents nearly 18% of the U.S. Economy, yet it is one of the last sectors to undergo technology-based transformation. With three out of every five people will be owning a mobile phone by the end of 2015, and wearables and Internet of Things hitting the market like a storm, mobile entrepreneurs have been venturing into the healthcare space to bring changes over the past few years. Fitbit and telemedicine company Teladoc have gone IPO during the first half of 2015, showing signs of certain maternity in mHealth. $2.1 billion investment has been poured into digital health so far this year. With the launch of Apple Watch, we are expected to see another wave of mHealth innovation coming soon.

What toppings do you prefer on your pizza? 

Mozzarella,  mushroom, prosciutto, and truffle paste

Who would you love to meet? Dead or alive?

Alive 🙂