Meet Our New Addition to The Social Strategy Team

Annie Heckenberger Joins Digitas Health LifeBrands as VP, Group Director, Brand Communications Strategy

Appointment builds the agency’s Social Strategy offerings to clients

Communications and branding industry veteran Annie Heckenberger brings 20 years of experience to the social strategy department at Digitas Health LifeBrands.  As Vice President, Group Director, Brand Communications Strategy, Heckenberger will lead and develop social media and content through earned and paid strategies, as well as drive social creative and design ways to help ideas travel further wherever they impact behavior. She reports to Michael Leis, SVP, Social Strategy, to continue the agency’s industry-leading commitment to providing its clients with innovative and effective strategic connected health offerings.

Heckenberger brings a unique perspective to social strategy having established Red Tettemer O’Connell + Partners social practice in 2008.  As the VP, Earned Media, she led the social and PR practices for the agency and implemented creative brand campaigns.  Heckenberger previously served as Social Media Director for Greater Philadelphia Tourism Marketing Corporation, where she established a new position that integrated with advertising, PR and web to use new media in innovative ways to promote the greater Philadelphia region.

“Annie is truly one of Philadelphia’s most sought after senior communications strategists, and it’s an absolute delight that she has decided to continue her stellar career as a leader here at Digitas Health,” said Michael Leis, SVP, Social Strategy.  “As we continue to help brands adapt to the ways people are making meaningful decisions about health through technology, the need to provide agency to our clients is critical. Annie is delivering the strategies that define  what a valuable brand means across social media, content, and all the blurred lines in-between.”

Heckenberger is frequently tapped by national and local news outlets to discuss the changing nature of social media and the upcoming trends in the industry. She has also earned the honor and responsibility of leading digital and social activities for the Philadelphia 2016 Host Committee for the Democratic National Convention, a nonprofit corporation working in partnership with the City of Philadelphia to present the 2016 Democratic National Convention in Philadelphia next July.

This story originally appeared in PharmaVOICE