Fish felt like the theme at Lions Health this year (including some fish controversy) and right in the middle of it all were some ideas that really stood out for being as simple as one […]
Digitas Health LifeBrands has an origin story worthy of a Marvel character. Years ago, right around the time when the shackles had been taken off healthcare/pharma DTC, a handful of the agency’s founding mothers and […]
Publicis Healthcare’s emotionally charged main stage presentation at Cannes Lions Health, “Cut To The Truth: Tell Stories, Change Lives,” featured Todd and Jedd Wider; Emmy, Peabody, and Academy Award winning documentary producers, who delved into […]
I need food. I need a back rub. I need to take a break. I need some water. I need to get into the shade before I go all lobster and have to aloe for […]
This is an immersive experience. I probably cried 12 times yesterday – my Pavlovian response to the work we do – listening to these stories of birth and death, fear, hope, and transformation. And then […]
Our U.K. and Philadelphia ECDs, Vineet Thapar and Craig Douglass, discuss their motivation for attending the second year of Lions Health and the big ideas which stood out in the crowd.
Alexandra von Plato, Group President of Publicis Healthcare, explains the strategy behind “The Dr. Recognition Project,” a collaborative effort between Publicis Healthcare and Wider Film Projects. The campaign was announced during Lions Health.
Apps for Smart Watches Although the Apple Watch isn’t reaching consumers’ wrists as fast as planned, the smart watch is here to stay. And health and fitness applications show us why there are expected to be […]
I’m a rising senior at Temple University’s Tyler School of Art, interning this summer with Digitas Health LifeBrands in Philadelphia. Over the course of this program, I hope to learn a lot more about interaction design, […]
A quick scan of pharma industry articles and blogs often get me excited with all the chatter of new app features, hot new social communities offering patients deeper ways to connect, or the promise of […]