Amber Friesen

General Manager, Digitas Health London

Amber has been with Digitas Health since 2006, and has more than fifteen years of digital project management experience. Adept at managing complex programmes of work, Amber has developed a reputation within Digitas Health as a highly competent team-builder and problem solver. She is responsible for delivery and operations within Digitas Health and Saatchi & Saatchi Health UK, partnering with the MD Raakhee Thompson to lead delivery in both agencies.

Amber’s first introduction to the European market came in 2008 when she was sent to London to lead the launch of a digital programme for Bayer’s XARELTO. On her return to the US, she was programme manager for a enterprise-wide digital content and services platform for a leading US pharmaceutical company. Since her return to London in 2009, Amber has lead global operations on multichannel engagements with Mylan, Novo Nordisk and Medtronic. Key digital projects include certification of two mobile apps as medical devices, designing e-learning education modules for HCPs, and developing fully responsive clinical trial data websites.

Before beginning her tenure at Digitas Health, Amber co-owned a small digital agency specializing in custom ecommerce projects and content management tools.