PM360 Picks Digitas Health For Most Innovative Division of 2015

PM360’s Innovations Issue, established four years ago, serves as a comprehensive guide to our readers, providing a glimpse at the year’s most cutting-edge: Companies, Divisions, Startups, Products, Services and Strategies.

Innovators 2015: Divisions

Connected Health Innovations Group

In early 2015, Digitas Health LifeBrands created the Connected Health Innovations Group in part due to two new realities in healthcare: 1) Increasingly empowered patients, fueled by mobile, energized by social, and less prone to “because that’s the way it is” are bringing new expectations to their relationships with brands. 2) $4.1B of venture funding was injected into digital health last year, creating a huge opportunity for the agency’s clients to create better connected health experiences for their patients and HCPs…

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