The Award Winning Wear Yellow For Seth Campaign

Seth Lane, a 5-year-old boy who was born with an immunodeficiency disease, has captured the hearts of many around the world.  In the campaign headed by Dan Clark, Digitas Health LifeBrands used Snapchat and Twitter to raise awareness to Seth’s story.  Trending at top 2 hashtag in the U.S with widespread media coverage, 250 thousand photo and video uploads, twenty-six million Snapchat views and a whopping 188 million Twitter impressions generated on the hashtag alone, this campaign had tremendous success.   Seth came to our attention through the Bubble Foundation in the UK, an organization that helps save the lives of children who have severe combined immunodeficiency, a rare genetic disorder sometimes called “Bubble Boy” disease by offering them bone marrow transplantation. The powerful social media campaign was recently recognized with top industry honors at the MM&M Awards with Digitas Health winning GOLD in Best Use of Social Media and SILVER in Best Use of Public Relations.   What a brilliant way to share a brave little boys story. Watch it for yourself. #wearyellowforseth