What Floats Your Boat?

Dan Clark is a Geordie graduate with a fresh advertising degree from The North East of England. Now living down south in London town. Find out how he stays Gotivated.

Meet Dan. Early twenties, new to the ad world, ready to prove his creative chops. Check on motivation, but what about Gotivation? Yes, it’s made up…but now it’s real. So, what is it? It’s that thing that gives you the warm fuzzies. You know, the “it” factor that makes you feel better than warm apple pie with a whole lot of whipped cream.

Turns out Dan has heaps of Gotivation, but he’s kept it a secret, until now. Everyone saw it. You probably saw it, actually. Ashton Kutcher, William Shatner, Robin Roberts and thousands of big-hearted people throughout the world ended up tweeting about Dan’s Gotivation: Seth and the Bubble Foundation UK.

Here’s how he made it happen. The Bubble Foundation UK is a one-person charity in Newcastle working to save the lives of babies and children born without immune systems. Since high school, Dan has volunteered spare hours to design sites, brochures, and anything else they needed. It’s near and dear to his heart.

Super Seth!
Super Seth!

Enter Seth, a 5-year-old with Severe Combined Immunodeficiency (SCID). His parents had the idea to ask a few friends to #WearYellowForSeth to show their support. It lit a spark online and dozens of people got involved.

The Bubble Foundation jumped in with Dan moonlighting as the jack-of-all-trades for this viral campaign. First he created a digital and social home. Then, he turned all the positive momentum into something that could last beyond a tweet or like: a simple way to make a donation to The Bubble Foundation. The results are amazing, watch the video to see for yourself.

Video: The Bubble Foundation and Wear Yellow for Seth

So, what floats your boat? Why work in health? What drives you to make a difference? You know what makes Dan tick. Now it’s time to find your Gotivation and help the next #WearYellowForSeth happen.

For more information about the cause, take a look at:



This article is about the dynamic Dan Clark in the U.K. Written by his good friend, marvelous Michael Homeyer.