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Digitas Health is a next-generation marketing agency brand for healthcare that provides a complete solution for demand generation, demand servicing, and relationship building across channels and audiences. Digitas Health connects its clients’ knowledge, advice, and experience to people’s problems, conditions, and questions through integrated marketing programs. Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies and brands, Digitas Health helps its clients help doctors, patients, and all the people who care for them have better-informed conversations that lead to better treatments and better results. With offices in Philadelphia, New York, Chicago, and Boston, Digitas Health is an agency brand of the Digitas family, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world’s fourth largest communications group and second largest media counsel and buying group. |
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DIGITAS AND MBC ALIGN HEALTH CAPABILITIES UNDER NEW DIGITAS HEALTH BRAND
Boston (April 4, 2007) – Digitas LLC today announced the launch of Digitas Health, uniting the industry-leading expertise of Philadelphia-based Medical Broadcasting Company (MBC) with the existing healthcare practice of the Digitas agency to create a highly specialized, next-generation agency brand.
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New Survey Finds "Relevance Gap" in Pharmaceutical Digital Marketing.
Digitas Health and CBI Research Find Discrepancy in Marketers' Personal and Professional Use of the Internet May Cause Missed Online Opportunities.
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